Revenue. Cash flow. Moolah. Pronounced in some dialects as "cha-ching!"
Course & Funnel Creation
Product, out.
Revenue, in.
Your Good Problem:
You have this amazing THING — a course, community, program, or another digital product. You want to get it out there and SELL.
LET'S GET YOUR PRODUCT OUT THEREThe only thing standing in your way:
What you don't know
These question can each amount to 3-10 hours of Googling, subscribing, setting up, and figuring out. Not to mention a few false starts, restarts, and hair-tearing deletions.
Where will you host the course?
How will you market it?
Once people want it, how will they pay for it?
Once people pay for it, how will they get it?
Once people buy it, how will you collect feedback?
You wish you could create, sell,
and deliver a course or program
without the time-suck of learning by trial and error.
Actualize the concept
Go from ideas-flitting-around to a Real Live Course with actual BUYERS.
Accelerate the process
Create, launch, sell, and deliver — without sacrificing half your life.
Personalize automatically
Give buyers the feeling that they are getting your attention — even when 80% of customer care is automated.
Gain proof
Collect feedback you can repurpose as social proof to drive future sales.
Why me?
I've created 6 courses as an in-house instructional designer
and one for my own biz
I've helped these entrepreneurs
create & launch their own products
Packages, Process & Pricing
Pricing: $1,960
For Digital Products
Perfect for selling or distributing eBooks, guides, and templates
- Sales funnel optimization
- Funnel setup, step by step
- Digital checkout, including payment & integrations
- Landing page with active links & CTAs
- Basic confirmation page
- Confirmation and delivery emails (up to 5 emails)
Starting at $5,600
For Courses
Perfect for selling digital courses
- Structure of your course / membership / community / virtual summit
- Sales funnel optimization
- Funnel setup, step by step
- Digital checkout, including payment & integrations
- Landing page with active links & CTAs
- Basic confirmation page
- Course signup and delivery
- Confirmation and delivery emails (up to 5 emails)
- Email support for 30 days after setup
- We hold 2 planning sessions of 1-2 hours each (if needed)
- I upload the course to the right course platform for you
- You provide: copy + design for you landing page. I upload and set up your landing page on the platform we’ve chosen together.
- We meet 2-3 times to discuss fine details/tweaks.
- I send you video walkthrough clips with instructions for updating your course.
- You provide copy and I set up a confirmation/delivery sequence of up to 5 emails.
Optional Add-ons
Google Sheets integration for reporting ($450)
Sales email sequence
setup ($600)
Prefer to talk it over before you begin?
Pick my brainNot sure about working together on this?
There are only two ways
The Nay Way
Let ideas die in ideation
Never bring your idea to life because there’s no time — and clients are knocking.
Waste time on tech
when you could be creating, marketing, and selling more awesome stuff.
Disappoint customers (and stifle revenue)
with courses that sell well on promises — but don’t deliver as expected.
KEEP DOING THINGS THIS WAY
The Yay! Way
Give life to the product in you — without sacrificing your core business in the process.
Win immediate authority and open new streams of revenue without wasting a second on tech research.
Win avid fandom (and brand ambassadors) with courses that please participants as they learn.
Do it the Yay! WayBut the initial planning stage sounds so tedious. Figuring out exactly what needs to happen is going to hurt my brain.
That strategy step is my absolute FAVORITE!!! It is where the magic happens. (And it hurts your brain a lot less when you do it with me, instead of all by your lonesome.)
I have a course idea, but I'm not sure I should go ahead with it. I wonder, will this really be helpful? Or just another course?
It is super important to understand if you have a target market BEFORE you start developing. Use social media or other avenues where your contacts are to survey if they are actually interested in what you have to offer. People are very forthcoming about what they want and will go into detail to make sure you understand every little point 😂
But I wouldn’t even know where to start with automation.
Right. That’s why you work with me. I know exactly where to start. 😂
But I hate comparing software! What a time suck.
Great! I already did that for you. 🙌🏻
But can you help me set up a group or membership product?
Sure! I've done that before for other clients and can do it for you too.
But I already have a course or membership product. Can you help me find a different platform?
Yes! Yes. I've played with many platforms and can help you find the one that's perfect for your needs.
But how about a virtual summit? Can you help me with that?
Absolutely. Just like courses, memberships and other digital products, I have a process and the tools to help you set up a virtual summit (and monetize it if you want to!)
Fabulous praise
from friendly clients
One of the best things I did for my business.
Nancy Zhou
I booked a 1:1 session with Irit to create a system to manage my LinkedIn content for repurposing. It was amazing to see what she was able to produce for me in 60 minutes — not only done for me but also explained in a way I could continue myself and went above and beyond to deliver value.
Michelle J Raymond
I launched a GIF course first as a live, paid program — thanks to Irit. I learned loads and got loads of constructive feedback, then spent a week recording and re-launched it as a pre-recorded, fully automated program, with 69 students to date.
Zineb Layachi
I used Irit as a business coach, a strategist to help me plan things. She helped me choose the right tools for each launch — and I’ve done a lot of things. There's a lot of tech that goes into setting all that up. Even if I’d wanted to do that myself, I wouldn’t know how to. But she was good about teaching me. She's just very knowledgeable in many areas. I take it for granted now, because I just know she knows everything. She saved me hours and hours and hours of researching the right platforms, venues, and tools. She held my hand through all the pieces.
Rena Yudkowsky
Free Whizdom
for digital products and course creation
FEATURED
Setting up your processes
Whether you realize it or not, your business has processes, and they define how things are done. You may not have defined these proactively, but they developed as you grew your business. Understanding your processes can help you build a more stable business that can take on more work, with less effort. Ensuring you, your employees and your clients are taken care of in the best way possible.
Business Development
Project Management
Sales Pipeline
FEATURED
Give your customers a stellar process - lessons from a falafel stand
It’s never too late to define processes and get your business streamlined. Write out a list of the different processes you have. In the service industry, for example, these can include a sales pipeline, project management, content creation, etc.
Sales Pipeline
Case Studies
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7 Positive Red Flags for Client Engagement and Business Growth
Whilst red flags are often associated with negative and caution, here are 7 good red flags that I look for when I'm on a call with a potential client that indicate to me that they’re going to be a good client
